The Arzberg Design

„I always wanted to keep in mind that we should never neglect the aesthetics in design…, that even a coffee pot can be viewed like a sculpture from every angle.” (Heinrich Löffelhardt designed the Form 2000 in 1954)

Function and Emotion

Reduction instead of decoration: this clear commitment has moulded the Arzberg design brand’s success story since 1931. Yet functional design alone is not enough to win the hearts of increasing numbers of consumers over the decades. So what accounts for our success? It’s because our designs form the bridge between function and emotion: because people love using our porcelain, because people love touching it, and because people love simply having it.

Expectations and Excellence

The task facing our designers is quite clear, yet unbelievably complex: “To translate the democratic notion of practical design into design for life, adding a personal signature.” It’s something only few designers achieve. The best among them are working – and working for us. Their designs are clean and simple, timeless yet always contemporary. Since 1931.

Motivation and Maxim

Hermann Gretsch made his intention clear when he said “Get to the heart of things” and then created the Form 1382. It’s endured as some of the best selling porcelain in the world for 80 years. Gretsch’s maxim was the reason behind the Frankish porcelain manufacturer’s rise to become an international porcelain design brands – and still remains Arzberg’s guiding principle.

Mission and Model

Arzberg places design at the centre. While monitoring future developments and trends, the style of each era is incorporated rather than adapted. The result is timeless lines which all Arzberg designers follow with consistency. And inject with life – as designer Heike Philipp (designer of the Profi, Gourmet and My first Arzberg) puts it: “The interplay between interesting design and function must result in harmonious products which the end user wouldn’t want to be without – not least because they identify themselves through these products.” Which all means high expectations in terms of usefulness, quality, design, aesthetics and relevance to life. And these are precisely the qualities that turn porcelain into “outstanding” porcelain. And as our numerous awards testify, it’s what Arzberg delivers.

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